We recently moved our readers to a new system. You may need to reset your password here to login.
Not a member ? Join here for free.
Forgot your password?
Home News The straight-talk needed on ABC job cuts: BBC expert
Text size :
TAGS Communication, ABC, change management, Human resource management, public broadcasting, SBS, Internal communications, Russell Grossman
A former BBC communications head warns of intelligent, articulate counter-agents who will undermine management’s reform efforts at Australia’s public broadcaster.
ABC management needs to watch out for “negative leaders” within their own ranks who will undermine change efforts, warns a British government communications expert who steered the BBC through its reform programs.
Russell Grossman, now the director of group communications for the UK Department of Business, Innovation and Skills, says his experience is that “change that doesn’t work is because of either passive or active resistance to that change”, and confronting that resistance is necessary to achieve the desired results.
His first experience with these counter-agents of reform goes back to his days as BBC’s head of internal communications, in part because of the types of people who tend to be employed at public broadcasters.
“They’re full of people who are intelligent, articulate, worldly and, to a degree, cynical,” Grossman told The Mandarin. “You had people who could very well understand the theory and drivers behind the change and actively did not agree with it; intellectuals if you like. You would more likely see people like that in organisations like the BBC.”
Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.
The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.
Harley Dennett is editor at The Mandarin based in Canberra. He's held communications roles in the New South Wales public sector and Defence, and reported for titles including Crikey and the Star Observer.
Read Related Content
Most watchers of government might have suspected that restructures and redundancies were used to quietly get rid of the worst performers. Some have seen it first hand. Now, it's official.