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Home Features Writing: five ways to get your brief read by the minister
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TAGS Communications, ministerial briefs, ministers
Your minister has a choice: the in-flight magazine or your policy brief. How do you get read? Make life easy for them in how you present the information.
Imagine your minister getting on the red-eye flight from Perth. It leaves at 0.40am and arrives in, say, Melbourne five hours later.
Think about this person and imagine their circumstances and condition.
At this time of night, all ministers will have put in a 16-hour day. Most will be tired. Most will be stressed. Some will be poorly fed. A rare few will be watered too well.
Once settled into the flight, some 36,000 feet in the air, some ministers order a red. Most then out of a sense of duty will open their briefcase and start to read a pile of briefs that had been screaming out for attention.
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Chas Savage is the chief executive officer of Ethos CRS. He's worked as an economics adviser and speechwriter for ministers. Ethos CRS specialises in communications, policy and leadership.
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I always enjoyed asking the team to reduce the brief to a haiku before expanding to a page. Amazing how they felt they didn’t need a whole page…