With Facebook and Google revolutionising news consumption and advertising, the debate over media ownership rules is stopping a far more important cons
We recently moved our readers to a new system. You may need to reset your password here to login.
Not a member ? Join here for free.
Forgot your password?
Home Features Hazelwood response: managing social media in a crisis
Text size :
DEPARTMENTSVic Department of Premier and Cabinet
TAGS Social media, Vic Department of Premier and Cabinet, Darren Whitelaw
Victorian Premier and Cabinet’s Darren Whitelaw recently shared his experience of leading the social media response to the Hazelwood coal mine fire. Agencies can’t wait for the “speed of government” on targeted and timely responses to correct misinformation.
Following Black Saturday, the Victorian government has become more experienced and prepared in its emergency social media responses. Darren Whitelaw, Assistant Director, Strategic Communication and Protocol Branch at the Department of Premier and Cabinet, recently spoke to the Connected Government Summit in Melbourne about his experience running the social media response to the Morwell mine fire in 2014.
Whitelaw explained how, on Black Saturday, he wanted to set up “what we now refer to as a strike force, a social media command centre”, but was initially told “we don’t have any room for that here, all the seats are allocated to traditional roles.” Instead, he set up a team in the building next door to start responding to non-emergency messages and distributing reliable information on social media.
“Nowadays that’s pretty stock-standard of how we deal with emergencies and get messages out,” he said.
Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.
The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.
David Donaldson is a journalist at The Mandarin based in Melbourne. He's previously written for The Guardian and Crikey and holds a masters in international relations.
Read Related Content
Pingback: Social media in government: 27 April to 4 May | The Brussels chronicle()