Government agencies around Australia are standing up to support the campaign to end violence against women today for White Ribbon Day.
ALL THINGS P: The federal government wants to know which open data would be most useful to business, researc
We recently moved our readers to a new system. You may need to reset your password here to login.
Not a member ? Join here for free.
Forgot your password?
Home Portfolio Foreign Affairs & Immigration Border Force fiasco: how to create a public relations disaster
Text size :
DEPARTMENTSAustralian Border Force
TAGS Australian Border Force, public relations
The Australian Border Force’s announcement that it would be combing Melbourne’s streets for visa fraud this morning has been a public relations disaster, ending in cancellation and a whole lot of bad press for an operation that wasn’t even their own.
It’s a lesson in how quickly a story can turn bad: it took a mere few hours from the announcement of the Australian Border Force’s involvement in Victoria Police’s Operation Fortitude on Friday morning for the agencies involved to backtrack and, ultimately, cancel the entire exercise.
The ABF’s bellicose language resulted in snap protests — at the place where many journalists were invited for a press conference, right across the road from an earlier event featuring Christopher Pyne at which protesters had been present, only for the press conference itself to be cancelled.
It has also invited speculation that this was one of the media-driven weekly national security “announceables” Laura Tingle reported had been requested by the National Security Committee of the cabinet in the lead-up to next year’s election.
Initially ABF stated it would join a range of agencies — Metro Trains, Yarra Trams, the Sheriff’s Office, the Taxi Services Commission and Victoria Police — “targeting everything from anti-social behaviour to outstanding warrants” in Melbourne’s city over the weekend.
Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.
The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.
David Donaldson is a journalist at The Mandarin based in Melbourne. He's previously written for The Guardian and Crikey and holds a masters in international relations.
Read Related Content