With Facebook and Google revolutionising news consumption and advertising, the debate over media ownership rules is stopping a far more important cons
We recently moved our readers to a new system. You may need to reset your password here to login.
Not a member ? Join here for free.
Forgot your password?
Home Portfolio Communications & Technology Big data useless without human element
Text size :
DEPARTMENTSDepartment of Human Services
TAGS big data, data analytics, Barry Sandison
You never know what you might uncover when you examine big data with a curious and critical eye, argued DHS’s Medicare chief Barry Sandison. People’s natural curiosity is the key to unlocking the insights within Australia’s vast welfare records.
Big data is an invaluable tool for government, but by itself won’t reveal all the answers you’re looking for — for that you need people, argues Barry Sandison, deputy secretary, Health Compliance and Information at the Department of Human Services.
“You have to be curious. You’ve got to wonder, you’ve got to look at ‘what if?’,” he said at last month’s Australia and New Zealand School of Government conference in Melbourne.
“You can’t just assume that data is going to get there and say ‘here is the answer that’s what we’ve been looking for’. If you are, you’re probably trying to channel the answer and get the answer you want, rather than what the data will tell you.”
He said when he first heard Donald Rumsfeld’s maxim about known-knowns, known-unknowns et cetera, he thought it trite, but “getting involved in the data space over the last few years, it actually started to make sense.” There are plenty of unknown-unknowns in data, and the best way to uncover them is to start digging.
Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.
The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.
David Donaldson is a journalist at The Mandarin based in Melbourne. He's previously written for The Guardian and Crikey and holds a masters in international relations.
Read Related Content
Federal mandarins have moved to address a growing shortage of data skills and literacy among public servants, part of a world-wide trend that is not sector-specific. They see a critical need to upskill the whole workforce.