Trade marking: know where your department stands


Trade-Mark

It’s a robust protection system for your intellectual property, but it is vital to get the trade marking process right.

As we get deeper into the information economy, protecting public sector brands and trade marks is more important than ever.

While most businesses realise the importance of trade marking, public sector organisations may not. Maddocks partner Brendan Coady has handled trade mark issues across a range of government departments and agencies, and has found trade marks have equally important value in the public sector.

“Private companies are interested in building value in brands and exploiting them commercially,” explains Coady.

“That is often less of an issue for public sector organisations, but there are other equally important considerations.”

FREE membership to The Mandarin

Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.

The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.