Government agencies around Australia are standing up to support the campaign to end violence against women today for White Ribbon Day.
ALL THINGS P: The federal government wants to know which open data would be most useful to business, researc
We recently moved our readers to a new system. You may need to reset your password here to login.
Not a member ? Join here for free.
Forgot your password?
Home Features Communications: detonate comms team, publish yourself
Text size :
TAGS Communication, content marketing, Marketing
Advertising is costly. Press releases don’t work. How can government agencies market themselves smarter? By becoming publishers themselves. It delivers better value to citizens.
People working in government communications know the world has changed.
They know advertising is expensive and increasingly ineffective.
They know the media are not interested in their “low value” media releases.
They know the advice they provide in talking points and briefs is often ignored.
Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.
The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.
David Pembroke is founder and CEO of contentgroup, Australia's oldest public sector content marketing agency. He is a former ABC Radio current affairs journalist and communication director of the Wallabies.
Read Related Content