Communications: detonate comms team, publish yourself


Microphones At Press Conference

Advertising is costly. Press releases don’t work. How can government agencies market themselves smarter? By becoming publishers themselves. It delivers better value to citizens.

People working in government communications know the world has changed.

They know advertising is expensive and increasingly ineffective.

They know the media are not interested in their “low value” media releases.

They know the advice they provide in talking points and briefs is often ignored.

FREE membership to The Mandarin

Receive unlimited access, get all the latest public sector news and features, plus The Juice, our daily news update sent direct to your inbox.

The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.