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eBook: The trust imperative – why customer experience in government matters

Sponsored by Salesforce

The bar for customer experience is rising every day. While the digital divide widens, there’s little patience for getting it wrong.  And in the minds of customers there’s a clear link from their experience to trust and confidence – especially in their relationship with government services.

Boston Consulting Group and Salesforce recently surveyed more than 1,600 customers and interviewed 20 government leaders in Australia and New Zealand to find out more about the important relationship between customer experience and trust.

In this free ebook covering the survey findings, find out how customers use the quality of customer experience as a proxy for measuring government performance and subsequently, how your organisation can become more human-centred and data-driven to help strengthen their trust in you.


Salesforce is the #1 customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.