There’s been so much change in the way public sector communications professionals do their work in recent years. It’s been a total transformation in the way they work and communicate. In the past, every tiny piece of external messaging needed high level approval, and governments would only speak when it suited them. Now, there’s something approaching a dialogue.
Departments are adding to their use of traditional media by making announcements on social media and their own websites, and citizens can have their voice heard very publicly. This white paper finds out how comms departments are shifting their focus from solely managing media enquiries towards becoming innovators, content creators, forum moderators, online publishers and experts across all digital channels.
It also seeks to identify the trends and opportunities that may lie ahead in a post COVID-19 world.
In conjunction with Public Sector Network, Brightcove invites you to download this ebook today.