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Forrester Asia Pacific Predictions 2021 Guide

Sponsored by Forrester

In 2020, the impossible happened over and over. Faced with seemingly insurmountable challenges, companies succeeded by employing technical agility and deep customer understanding.

That spirit will define 2021: Top companies will cultivate resiliency, creativity, customer obsession, and adaptability. Every company will double down on technology-fuelled experiences, operations, products, and ecosystems.

Asia Pacific is finally entering a decade of a digitally levelled playing field in which firms in the region will be at par with or even exceed the rest of the world in terms of technology-driven business model innovation. COVID-19 affected Asia Pacific first, and we expect it will also be the first to emerge from the crisis.

Download Forrester’s essential guide to understand what 2021 has in store for Asia Pacific business and technology leaders.

Forrester APAC Predictions 2021-eBook Cover

Forrester (NASDAQ: FORR) is one of the most influential research and advisory firms in the world. We help organizations grow through customer obsession. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.