Government spends $24m on COVID jab ads

By Shannon Jenkins

Wednesday January 27, 2021

Australians can expect to see advertisements calling on them to get a COVID-19 vaccine from Wednesday, with the federal government launching its $23.9 million public information campaign across television, radio, social media and other platforms.

The campaign will inform Australians of vaccine-related details, including their safety and effectiveness, and where to get the jab, according to health minister Greg Hunt.

“The information in this campaign, based on expert and independent medical advice, will help answer the questions people may have,” he said in a statement.

“This campaign will help every Australian to understand how the vaccine works and how it will keep them and their family safe.”

The advertisements will be implemented in three stages, with the first phase letting people know about the independent approvals process the vaccines have undergone to guarantee their safety and efficacy.

The second phase will explain how the vaccine will be rolled out, while the final stage will inform people about how and where to get vaccinated, dosage requirements, and support vaccine uptake.

Read more: Lessons for Australia as world runs the vaccine gauntlet

Hunt noted that special committees have been tasked with ensuring all communities, including Aboriginal and Torres Strait Islander peoples, people with a disability and the multicultural community, receive appropriate communications about the vaccine.

Under the commonwealth’s vaccination strategy, aged care and disability care residents and workers, frontline health care workers, and quarantine and border workers will receive the first jabs.

Earlier this week the Therapeutic Goods Administration approved the Pfizer/BioNTech COVID-19 vaccine for use in Australia. While Pfizer has been experiencing production delays from its European manufacturing plant, the federal government expects the first vaccinations to be rolled out across Australia in late February.

Australia has secured 140 million doses of the vaccine.

Read more: Science academy urges Australians to get inoculated following vaccine ‘confusion’


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