Content is everything that goes on a website or page: the words, the headings and structure, the photos and diagrams, the graphs and infographics.
Great content – a logical structure, plain language and effective visuals – helps people to find what they need and understand the information easily.
This is imperative for the service delivery outcomes of Australian government agencies, departments and businesses alike.
This practical guide takes you through designing and running a content project, and the principles of creating effective content. The guide focuses on digital content, but the principles can apply to any content.
Download the guide and learn how to improve your content processes and create effective communication for your audiences.