New AusPost packaging makes space for traditional place names

By Shannon Jenkins

Monday July 5, 2021

Australia Post is rolling out new satchels that include a dedicated section for traditional place names, as well as an Acknowledgement of Country.
Australia Post is rolling out new satchels that include a dedicated section for traditional place names, as well as an Acknowledgement of Country. (Image: Australia Post)

Australia Post is rolling out new satchels that include a dedicated section for traditional place names to be used as the mailing address, as well as an Acknowledgement of Country.

The organisation has also announced that a number of its street posting boxes will feature Indigenous designs created by artist Marcus Lee, of the Karajarri People.

The initiatives are in celebration of NAIDOC Week and follow a campaign led by First Nations Gomeroi woman Rachael McPhail.

McPhail began petitioning AusPost to include Aboriginal place names on mail last year, prompting the organisation to update its addressing guidelines to include traditional place names.

AusPost national Indigenous manager and Noongar man Chris Heelan said the decision to dedicate a space for them on satchels was the result of McPhail’s campaign, as well as customer feedback.

“We not only listened to Rachael, but to the overwhelming feedback from thousands of Australians who supported this fantastic concept to recognise traditional Country on their mail,” he said.

“Including the traditional place name as part of the mailing address is a simple but meaningful way to promote and celebrate our Indigenous communities, which is something Australia Post has a long and proud history of doing.”

Image: Australia Post

McPhail has called on Australians to expand their knowledge of Indigenous heritage and include traditional place names when sending letters and parcels.

“This is about paying respect to First Nations people, and their continuing connection to Country. If everyone adopts this small change, it will make a big difference,” she said.

The revamped Parcel Post and Express Post satchels have added a line for the traditional place name below the recipient’s name, and above the street address and postcode. Traditional place names can also be used on letters, but must be written above the street address and postcode.

AusPost has encouraged Australians to check AIATSIS, Aboriginal and Torres Strait Islander Land Councils, or Cultural Centres in their local area to find traditional place names.

2021 NAIDOC Week  runs from July 4 to 11, with the theme ‘Heal Country’.


READ MORE: NSW backs 19 Aboriginal languages projects


 

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