The Public Trustee of Queensland has launched an elder abuse campaign that focuses on advance life and financial planning.
The campaign, called Honouring the Journey, will support Queenslanders understand and access advance life planning services to safeguard their financial future.
In a statement released on Monday, attorney-general Shannon Fentiman said the campaign aimed to protect elderly people from the risk of abuse in later stages of life. She acknowledged that while discussions about advance life planning could be confronting, they were important to have.
“Fundamental to informed decision-making is Queenslanders starting conversations with their families, and professionals to explore options that reflect their needs, wishes and circumstances,” Fentiman said.
Samay Zhouand, Queensland public trustee and agency CEO, said the statewide campaign would empower all people to consider what measures they can adopt now for later life. It is also part of a wider campaign to encourage people to think about how they can safeguard their financial future, he added.
“The campaign, which begins today, will target all Queenslanders through digital advertising channels, and social media, as well through grass-roots, ongoing community education sessions across the state,” Zhouand said.
“It includes information on how to recognise the signs and report elder abuse and how Queenslanders can take action to protect their financial futures.”
Queenslanders who suspect that an older person might be the victim of elder abuse, or are experiencing elder abuse themselves, are encouraged to call the state’s special hotline on 1300 651 192 for assistance.