The Department of Defence launched its national blood donations drive over the past week, and members of the military in Western Australia are set to roll their sleeves up and participate in the 2021 Defence Blood Challenge.
This annual campaign for blood donations will run from September 1 to December 8 in partnership with the Australian Red Cross Lifeblood.
The 10th Light Horse Regiment and the Western Australia University Regiment are among the units in the broader Australian defence force that will be giving blood in this initiative.
A key goal for the 2021 campaign, according to Chief of Air Force Air Marshal Mel Hupfeld, is to see defence force staff and their families to give either blood or plasma more than 10,500 times.
“One blood donation can save three lives and one plasma donation can be used to create 18 different life-saving treatments, helping people with serious burns, cancer or brain disease,” Hupfeld said.
“The demand for blood and plasma continues to grow, so there’s always more we can do. In 2020, more than 9,500 donations were made throughout the challenge.
“This year, we aim to roll up our sleeves 10,500 times to help those who rely on blood products to stay alive, or see them through a serious illness.”
The competition is the giving of blood is encouraged by the Red Cross with participants given access to various marketing materials to raise awareness of their involvement.
Social media assets provided by the Red Cross include posters, social media tiles, copy for both external and internal internet forums, and an intranet banner.
“We’re expecting competition to be fierce, with Lifeblood Teams across the country warming up to save the most lives. Teams are made up of people, like you, who care about what’s happening in the world,” the Red Cross statement on the competition site says.
‘Even though things are a bit different right now, Australians still need your blood and plasma donations.”