A three-storey pavilion in Shanghai, China, will showcase the best of Victoria’s agriculture producers’ and exporters’ offerings to expand the state’s food and fibre export businesses.
The state-of-the-art facility was launched by the Victorian government on Tuesday, funded by state money from Victoria’s $15 million ‘food to market’ program, and $5 million ‘pathways to export’ program.
Featuring rooms to conduct virtual business meetings with importers and retailers, a kitchen for cooking demonstrations, and supermarket shelving for product display, Vic House is being billed as a destination for Australian fibre and food exports. It will also be able to accommodate special dinners where importers can sample products from Victoria.
In a statement, agriculture minister Mary-Anne Thomas said that the facility served as a place to present local businesses who were already established in the Victoria-China export market and also those ‘export-ready’ start-ups looking to enter the market.
“This facility will give Victorian agribusinesses the opportunity to secure a strong position in a critical export market and continue the recovery from global market disruptions caused by the pandemic,” Thomas said.
Great to officially and virtually launch Vic House in Shanghai this evening. This facility will provide Victorian Ag producers and exporters with a dedicated in-market space to showcase their products, strengthen exisiting trade relationships and boost export opportunities. pic.twitter.com/xPPwheGuyG
— Mary-Anne Thomas MP 💉💉 (@MaryAnneThomas) October 18, 2021
Trade minister Martin Pakula echoed similar sentiments, noting that it was important for the state government to invest in fostering good relations in a strong market.
China is the largest exporter of Victorian fibre and food goods, with sales in 2019-20 worth $4.75 billion.
“Exports play a critical role in Victoria’s economy and it’s important that we continue to invest in established and emerging markets for future growth,” Pakula said.
The state government recently appointed three agriculture export specialists in key markets for Victorian food and fibre, in Southeast Asia, the Middle East and North Africa.