The New South Wales government has rejected media reports it’s currently moving to cut the print advertising budget of state agencies — but left open the possibility of future moves.
In a statement to the Mandarin, a spokesperson for NSW Finance Minister Dominic Perrottet denied reports in the Australian today of an effort to cut out News Corp’s local competition, the Sydney Morning Herald, from public service job advertising spend.
The spokesperson for Perrottet said: “The NSW government currently has no plans to migrate recruitment advertising from print to digital channels.”
According to the Australian, senior Liberal Party figures discussed with Perrottet the possibility of cutting our their rival:
“It is understood Perrottet is open to the suggestion and is examining alternatives such as more digital advertising or a forum that is accessible to all taxpayers. He ruled out advertising on the Services NSW website.
“The official reason for the potential move is to find a more cost-effective and efficient way of advertising public service positions to ensure they’re accessible to all of the public, not only to the Herald‘s readers.”
Of course, most NSW public service positions are already accessible to the public online via www.jobs.nsw.gov.au. The exceptions are certain frontline jobs including teachers, police, nurses and midwifery, emergency services and others still managed through the agency’s own website. The job.nsw website states: “We are working to bring all NSW Government jobs into this site …”
This comes as Victoria tries to stamp out political government advertising. The recent Victorian budget projected the government will save nearly $40 million per year by abolishing taxpayer-funded political advertising.
Government advertising has “limited effectiveness in a whole variety of ways,” argued Victorian Special Minister of State Gavin Jennings at a Public Accounts and Estimates Committee hearing last week.
“We’ve embarked upon a process to try to identify the ways in which we could tighten that expenditure down right across the public sector. I’m working with [Department of Premier and Cabinet] at the moment, trying to find ways in which we can bring those savings, then, very importantly, beyond that trying to look at the guidelines to make sure they are contemporary and rigorous, to provide the community with confidence about health and wellbeing in the community [and ensuring that] public information has a community benefit, as distinct from the sales pitch of a government.
“We are happy for the auditor-general to have a look in a sense of validating that rigour, and for us to be subjected to it.”
The Queensland ALP also promised before the election it would abolish government advertising.
You tell us: do you still read newspapers for public service job listings?