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Home News Google boosts government tweets in search results
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TAGS Twitter, Social media, Google+, Real-time web, Twitter usage, Search engine optimisation
There are now several billion more reasons for government tweets to relate to the current events and conversations happening in the community. New changes to Google’s search results make it even more critical for agencies to consider Twitter in their search engine optimisation and reputation management strategies.
Google and Twitter are rolling out a search feature that will see recent tweets appear alongside search results and paid advertising in Google — creating a new way for government tweets to get noticed.
Starting last week the search giant began rolling out the real-time tweets in search results for English language users on mobile device browsers or Google’s iOS and Android apps.
Citing the example of NASA tweets, as a blog post from Google explained that a search for “NASA Twitter” or @NASA will bring up the most recent tweets from the US space agency’s Twitter account:
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The Mandarin is where Australia's public sector leaders discuss their work and the issues faced within modern bureaucracy. Join today to discover the latest in public administration thinking and news from our dedicated reporters, current and former agency heads and senior executives.
Harley Dennett is editor at The Mandarin based in Canberra. He's held communications roles in the New South Wales public sector and Defence, and been a staff reporter for newspapers in Sydney and Washington DC.
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