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Google boosts government tweets in search results

Google and Twitter are rolling out a search feature that will see recent tweets appear alongside search results and paid advertising in Google — creating a new way for government tweets to get noticed.

Starting last week the search giant began rolling out the real-time tweets in search results for English language users on mobile device browsers or Google’s iOS and Android apps.

nasa-twitter

Citing the example of NASA tweets, as a blog post from Google explained that a search for “NASA Twitter” or @NASA will bring up the most recent tweets from the US space agency’s Twitter account:

“It’s a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”

Similarly, Australian residents might search for National Reconciliation Week — which starts this Wednesday — and the Google app might show what organisations and government agencies in the Twitter community are saying about it.

Tapping on a tweet in Google will then take the user to that message on Twitter’s website, where she or he can retweet or respond to it.

Search engine optimisation costs government agencies in the tens of thousands for every new website they create, usually wrapped into advertising and information campaign costs.

Read more at the Mandarin: Managing social media in a crisis

Author Bio

Harley Dennett

Harley Dennett is editor at The Mandarin based in Canberra. He's held communications roles in the New South Wales public sector and Defence, and been a staff reporter for newspapers in Sydney and Washington DC.