Be heard, be useful: keys to effective communication

Is your department communicating with customers in a useful, innovative way? Do citizens even know you exist and what you can offer?

In the digital age, government departments are interacting with citizens online more than ever. Digital services can offer better, more innovative and exciting ways to interact with citizens.

With the federal government introducing efficiency dividends, with the aim to save $569 million over the next four years, online services are going to be more important than ever to provide savings and empower digital citizenry.

However, many users don’t even know what services departments actually provide.

Reveal your purpose

A department’s digital portal is the main opportunity to make it clear what purpose your organisation serves, who it helps and how, says Cameron Ord, ACT Sales Manager for Sitecore.

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