Trade marking: know where your department stands

It’s a robust protection system for your intellectual property, but it is vital to get the trade marking process right.

As we get deeper into the information economy, protecting public sector brands and trade marks is more important than ever.

While most businesses realise the importance of trade marking, public sector organisations may not. Maddocks partner Brendan Coady has handled trade mark issues across a range of government departments and agencies, and has found trade marks have equally important value in the public sector.

“Private companies are interested in building value in brands and exploiting them commercially,” explains Coady.

“That is often less of an issue for public sector organisations, but there are other equally important considerations.”

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