Australia Post banks on e-commerce after losing public purse in mail

Australia Post will today commence an internal restructure to devolve decision making and de-emphasise its letter-delivering service for government after last month delivering its first annual loss in 30 years. Instead, it will focus on new business as an online commerce platform.

The government-owned enterprise needs to move on from just enabling government and corporations to communicate with customers through physical letters, its chief executive Ahmed Fahour wrote in a message to staff last week.

“We must now, in addition, place dedicated focus on building and delivering solutions that enable governments, financial institutions and major corporates to create and accelerate their own digital futures, so they can easily connect with and provide essential services to their citizens and customers.

“As we continue to build out our competitive and sustainable e-commerce business, we need to devolve decision making and work differently to rapidly deliver new innovations for our customers.”

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