How to write a brilliant blog in government

By Harley Dennett

June 8, 2016

Australia doesn’t yet link up its blogs like the UK does at blogs.gov.uk … but it can still take advantage of the wisdom and lessons that have been built through that community.

The UK government blogging community came together in May for #GovBlogCamp. In a post-camp blog post (of course), the UK Intellectual Property Office’s Kirsty Edwards wrote:

“The purpose of the day was to bring together all blog owners on GOV.UK to meet under the same roof and discuss many topics, ultimately with our readers at heart.

“GDS opened the day and talked about the importance of blogging: ‘Everyone in GOV.UK is encouraged to blog about what they’re doing and learning – including their mistakes.’

“I couldn’t agree more and this is something I encourage within the IPO. But, I think we still have room to do more of this. Blogging can become part of everyone’s roles. It shows you’re engaged and take pride in your work. It also offers our customers the chance to get involved, start discussions and comment. What a great way of seeking feedback!”

Have they been successful? You can judge yourself at ipo.blogs.gov.uk.

IPO also produced a video on how to write a brilliant blog, intended for fellow government employees.

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