Digital disrupts all of society — including politics and public policy

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ALL THINGS P: Elections are fought on Twitter and Facebook. Public policy engagement must be online. You don’t need to master the technology, says one long-time strategist, but be ready for change.

Who remembers that the 2007 election was the “MySpace election”? In 2016, the election battle was fought on Facebook, Twitter and even on Weibo.

Of course, TV and radio are still the main players. But over the last decade we have seen a gradual reduction in the market share of broadcast media, together with an explosion of new digital platforms.

Just as these are transforming markets, they are also transforming politics and public policy. Political actors are able to communicate and organise peer-to-peer — not just through large organisations.

As a result, our politics will have more in common with the pre-broadcast world that existed in the early decades of federation. How will this manifest?

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