Communications: detonate comms team, publish yourself

Advertising is costly. Press releases don’t work. How can government agencies market themselves smarter? By becoming publishers themselves. It delivers better value to citizens.

People working in government communications know the world has changed.

They know advertising is expensive and increasingly ineffective.

They know the media are not interested in their “low value” media releases.

They know the advice they provide in talking points and briefs is often ignored.

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