As technology continues to influence the way information is processed and shared, the public sector is presented with new opportunities to engage citizens and stakeholders. Diving into new digital channels without a proper strategy or adequate planning can often result in inconsistent branding, diluted content and a loss of audience trust.
For the public sector, strengthening communication and marketing strategies is a key to cutting through the noise and restoring public faith in your organisation.
Attend the Shaping the Future of Public Sector Communications & Marketing conference to hear from leading public sector experts who are keeping up with the pace of the external world, building trust and engaging audiences, producing creative content and delivering cost effective marketing and communications campaigns. Find out more.
Here’s a snapshot of what to expect:
Join Libby Varcoe from the Digital Transformation Agency and Dahna McConnachie from IP Australia to hear how to implement a content strategy that reduces the cost of content production and promotes more efficient ways of working.
Amanda Dennett, Head of Digital Experience at the Australian War Memorial as she reveals opportunities for public sector agencies to take a step into the world of VR and AR.
Hear from the Department of Foreign Affairs & Trade on the importance of stakeholder mapping and investing in the right social listening tools to understand your audience.
Review the rise and success of ATO’s online community and how it empowers its stakeholders to become advocates of the agency.