A unique audience, a unique opportunity
The public sector engages business and community to advise, supply and support over $400 billion a year of activities and projects.
As a respectful and professional destination for key decision-makers and influentials in Australian public sector, The Mandarin provides our partners with a unique opportunity to present their thought leadership, insights, research and expertise in a highly credible native editorial environment.
Many business and community leaders and organisations have strong understanding and experience of markets and community needs. There is a genuine, heartfelt desire to collaborate with public officials around public policy and regulatory development, as well as the challenging task of delivering frontline services to an ever demanding citizenry.
Partner content and engagement programs
The Mandarin is the ideal forum for partners to provide expert analysis and commentary concerning the key issues and trends confronting the public sector, and share market initiatives, research, submissions and discussion papers with this senior constituency.
Partners of The Mandarin can communicate directly with public sector leaders through a variety of engagement, content and advertising packages. These packages enable partners to select different content types – including feature articles, infographics, video and ebooks – and engagements such as webinars, events and roundtables to effectively reach collaborate with The Mandarin‘s core audience.
Content programs range from one offs – such as a speech or opinion article – to extended feature series focused on an agreed theme, and published over time. Popular are 12-month engagements, which enable our more sophisticated partners to build a series of engagements over a year to reflect the various aspects of their government relations practice.
These content and engagement packages can be supported by display advertising on the site, and promoted through The Mandarin‘s social and outreach channels, such as our daily email.
All partner content is labelled as sponsored, including partner branding and integrated within The Mandarin‘s offering, presented as a unified editorial environment.
The opportunities to present partner content and engagement programs are numerous and wide. Get in touch today by contacting our commercial team: [email protected]
Many partners already have relevant content prepared as part of their own marketing or government efforts. We work with partners to curate their existing content or to develop content on partners’ behalf.
The Mandarin‘s partner content team have an intimate knowledge of the issues before government and together can tailor your offerings to be most relevant to the audience. Through this process partners will also develop a better understanding of how best to engage and collaborate with public officials.
As a publisher, The Mandarin has the unique benefit of understanding this audience better than anyone. We study and analyse the issues most important to them so that we can provide them with the news, information and advice that helps them in their jobs.
For brands seeking to understand this audience and develop better communication and engagement strategies, The Mandarin can work closely with partners in a consultative arrangement to assist in developing focused, relevant solutions.
Looking for talented and experienced individuals to fill critical roles in your department or agency? The Mandarin can help identify the best candidates through its JobWatch listings and accompanying content and amplification packages.
For all enquiries please contact our commercial team at [email protected] or fill in the enquiry form below.
Our terms and conditions for advertisers and content partners can be found here.