Why ‘digital’ isn’t the economy — avoid the common transformation pitfall September 8, 2016 By Alun Probert Features A recent article in the Harvard Business Review was claiming that the rise of “digital” in business has become so dominant, so overwhelming, that it
Could a different communications message have made a difference? August 11, 2016 By Alun Probert Features After a tetchy few weeks in the run up to the Census, the first I was aware of the communications drama unfolding at the ABS
Millions of visitors, a handful of comments: why engagement falls flat July 8, 2016 By Alun Probert Engagement I’m not sure when I first heard someone describe social media as being the media of “dialogue” as opposed to the preaching monologue stance of
The foolproof way to measure social media vs the 3-second brush-off June 9, 2016 By Alun Probert Engagement The news that Facebook thinks a video counts as being “watched” after only three seconds reignites concern about the best ways to measure social media. Amid
