
About the author
Erin Collett is the Senior Creative within Synergy Group’s award-winning creativeXpeople practice, helping to shape behaviours, culture, strategic communications, campaigns, identity, and brand. creativeXpeople is an innovative blend of people and organisational development, creative ideation, strategic communications, and behavioural change. Where creativity, communications and psychology combine to realise potential, change behaviours, and bring about a new opportunity in the future of work, and society. You can find out more about that here, as well as more about the breadth of expertise across Synergy Group: synergygroup.net.au/creativexpeople/