Applying Behavioural Insights

Join the ‘nudge’ frontier of behavioural science. It’s where small tweaks yield big shifts; where data and behavioural economics meet policy innovation. Designed for executives, policy-makers and practitioners, this behavioural insights course provides step-by-step processes to analyse, strategise and intervene. Explore behavioural insights skills and tools to inform policy, improve public services and deliver positive results for people and communities and learn step-by-step processes for analysing policy issues, building strategies and developing informed interventions.

Taught over twenty four hours, participants will cover a range of content including some of the following:

  • Applying behavioural insights in government.
  • Historical background.
  • Key areas of success, limitations and current issues.
  • Introduction to the TESTS methodology.
  • Designing a behavioural insights project Parts I and II.
  • Designing successful solutions.

By the end of this behavioural insights course, you will understand a range of behavioural insights fundamentals including:

Behavioural science in policy

You will receive a holistic overview of the successes, failures, critiques and future promise of behavioural approaches in government.

Successful solution design

Improve your chances of designing something that ‘works’, by learning about successful solution design. Includes being aware of backfire effects and whole-of-system considerations.

Trial design in practice

Learn to design a behavioural insights trial, look at common pitfalls experienced, how to adjust when unexpected challenges occur, key elements to worry about for robustness and how to maximise statistical power.

Managing a BI project

Get equipped with the practical skills and confidence to manage BI projects. We will work through the key stages of a BI project, and guide you on how to juggle the competing needs of policy environments, front-line staff and scientific rigour to deliver an impactful BI project.

Evaluation Methods

Be introduced to a range of techniques available for evaluation, and how these relate to the randomised controlled trial. We will aim to give an intuitive understanding of evaluation methods.


UTS Tower Building 1, Level 21