Communicating to Get the Right Outcomes

Update: This event has been rescheduled to Tuesday 10 November 2020.

 

A day to discover, learn about and master the art of meaningful communication strategies.

Great communication won’t make a poor policy good, but poor communication can guarantee that policy doesn’t deliver. Add to that, the third decade of the 21st century is bringing a perfect storm of issues that will make it harder than ever to get people’s attention and affect the behaviour change needed to get the desired outcomes.

The Mandarin in partnership with the WPP Government and Public Sector Practice presents a conference that includes the latest research findings about what Australians are thinking but not necessarily disclosing. Come and learn as some of the leading thinkers in public sector communication talk about the trends, insights and tools that will help your message cut through, both inside government and outside with the public.

The program will feature one of Australia’s most respected social forecasters Rose Herceg Chief Strategy Officer at WPP, and leading UK consultant and director of government and public communications strategies Sean Larkins, along with several other industry leaders participating in the plenaries and workshops.

Preliminary program

8.00am – 8.45am Registrations open
8.45am – 9.00am Introduction
MC & Facilitator: Dr Rebecca Huntley
Open & Welcome from The Mandarin & WPP
9.00am – 10.00am Plenary 1A – Keynote presentation
Generation Do – How a new generation is driving change
Richard Brett, CEO, Ogilvy Public Relations
10.00am – 10.45am Plenary 1B – Keynote presentation
Millenium Monitor: The shift from conformity to rebellion
Joan Young, Global Head of Syndicated Research, Kantar Public
10.45am – 11.15am Morning Tea Break
11.15am – 12.15pm Plenary 2A – Keynote Presentation
How to rebuild trust in government
Nick Foley, CEO, Landor
12.15pm – 1.15pm Plenary 2B – Keynote Presentation
Secrets and Lies
Rose Herceg, Chief Strategy Officer WPP
1.15pm – 2.00pm Lunch Break
2.00pm – 3.30pm Concurrent Sessions

  • Behaviour change and communication for the government
  • How to pitch your policy/program to media
  • Data driven outcomes: messaging with facts and figures
3.30pm – 3.50pm Afternoon Tea Break
3.50pm – 4.50pm Plenary 3 – Keynote address and panel discussion
The role of communication in public policy development
Sean Larkins, Director of Consulting & Capability, WPP
4.50pm – 5.00pm Wrap-up
5.00pm – 6.00pm Reception – Drinks and canapes

MC and Facilitator

Dr Rebecca Huntley is one of Australians foremost researchers on social trends. She has a background in publishing, academia and politics.

For nearly nine years Rebecca was the Director of The Mind & Mood Report, Australia’s longest running social trends report. She currently heads Vox Populi research. She is the author of numerous books including Still Lucky: why you should feel optimistic about Australia and its people (Penguin 2017) and Australia Fair: Listen to the Nation, the first Quarterly Essay for 2019. Her next book will focus on climate change and emotion.

She has delivered The John Button Oration at the Melbourne Writers’ Festival and the MSSI Oration at the University of Melbourne.

Rebecca writes occasionally for The Guardian and co-presented the Guardian’s podcast Common Ground with Lenore Taylor in 2017. Rebecca is a broadcaster with the ABC and presents The History Listen each week on RN. She has written and presented two episodes of RN’s Future Tense, and was a presenter of RN Drive on a Friday.

She is on the board of The Bell Shakespeare Company and a board member of The Whitlam Institute. She has been an adjunct senior lecturer at the School of Social Sciences at The University of New South Wales.

Speakers

Rose Herceg
Chief Strategy Officer, WPP AUNZ 

Rose Herceg has built a career as one of Australia’s most respected futurists and social forecasters. 

Rose’s first business, Pophouse launched in 1999, became known as Australia’s best regarded company for innovation, social trends and business strategy. BRW Magazine named Rose the number one innovative thinker in the country and Pophouse the country’s best place to go for new business models and emerging trends data. In 2007, Rose sold her company to the STW Group. 

In March 2015, Rose was appointed as the Chief Strategy Officer for the STW Group, now called WPP AUNZ after its merger with global communications powerhouse WPP. 

Rose has had audiences with some of the most distinguished leaders of the global community including Lord David Putnam – filmmaker and head of Tony Blair’s NESTA – The National Endowment for Science, Technology and the Arts, American publishing and media giant Oprah Winfrey, Bob Mansfield former Chairman of Telstra, Michael Lynch former Chief Executive of the Sydney Opera House, Google founder Larry Page and one of the world’s most distinguished architects, Frank Gehry. 

Rose has written three books – her latest ‘The Power Book’ has been translated into several languages and is selling in Europe, Asia & the Middle East and is soon to be launched in the US market. 

Sean Larkins
Global Director of Capability, WPP Government & Public Sector Practice

Sean is Global Director of Capability for the WPP Government & Public Sector Practice. He works with governments and public bodies around the world to improve how they engage with and communicate with their citizens; heads the Practice’s executive education programmes at Oxford University and the National University of Singapore; and leads the Practice’s thought leadership programme.

Sean is the author of two major global research studies into government communication – The Leaders’ Report: the Future of Government Communication and The Leaders’ Report: Increasing Trust Through Citizen Engagement.  Over the last three years he has led government communication consulting projects for WPP clients in countries including Australia, Gabon, Saudi Arabia and the United Arab Emirates.  He is also a frequent international speaker on the role that communication can play in public policy delivery.

Before joining WPP Sean was Deputy Director of UK Government Communications, with responsibility for the capability and professional development of over 4,000 government communicators.  Outside of the public sector, Sean has also worked for organisations including Save The Children and The Body Shop International. An obsessive about the power of education, he is a trustee of the UK’s Further Education Trust for Leadership.

Joan Young
Global Head of Syndicated Products, Kantar

Joan is recognised as one of Australia’s leading social researchers. She has dedicated her career to working with government agencies to deliver better social outcomes.  Joan regularly speaks at national and international conferences and is passionate about the potential for social research to create a better world. 

Joan first joined Colmar Brunton in 1989 to lead the Wellington Qualitative Unit and The Social Research Agency in New Zealand.  She established Colmar Brunton Australia’s government business in 1997 and was made Colmar Brunton’s CEO in 2010. Joan has recently been appointed as Global Head of Syndicated Products for Kantar Public to look at ways to provide governments around the world with a better understanding of their citizens. 

Joan has been researching changes in Australia’s social values since 1999.  She has pioneered the application of a social values framework to the development of communication and other strategies to influence community sentiment and behaviour most recently working with Tourism Research Australia, the Australian Tax Office, Department of Foreign Affairs and Trade and Department of Industry, Innovation and Science. 

Richard Brett
CEO, opr

Richard Brett has over 20 years’ experience of marketing communications, brand strategy and communications agency leadership. His passions include using public relations and social media to lead integrated campaigns, outcome based measurement and using new technology to drive innovative creativity for brands. 

Richard is currently CEO for opr, working across all the opr businesses to deliver stand out, effective campaigns for clients such as eBay, Netflix, Ford, Microsoft, Atlassian, KFC and IKEA. The agency was named Sabre’s 2019 Australasian Agency of the Year, and Richard was named CommsCon’s Leader of the Year 2019. 

Richard also leads opr’s annual thought leadership platform ‘Futures’, which outlines forthcoming insights that will impact Australian business, government, brands and organisations. In the last two years Futures has been presented to over 70 different organisations and almost 4000 people across Australia and New Zealand. 

Before becoming CEO, Richard spent four years as managing director of the brand marketing team of opr – Pulse Communications. During Richard’s tenure the Pulse team won or was shortlisted for over 30 awards including being named CommsCon Highly Commended Agency of the Year 2016. 

Previously Richard was managing director of Shine Communications in London between 2009 and 2013, and global VP of marketing communications for Samsonite between 2006 and 2009. 

Richard has been shortlisted or received over 120 awards for his work. He has an MBA in Management from Imperial College London. 

Nick Foley 
President Southeast Asia Pacific and Japan, Landor FITCH

‘Brands matter and never more so than today. In the escalating din of global choice and competition, brands are the most effective way of cutting through the clutter to reach people’s hearts and minds. Nick Foley is the President of Landor across Southeast Asia Pacific and Japan. He has a keen interest in brand innovation as well as the repositioning of mature brands for future success. With over 20 years experience in the marketing industry Nick has a comprehensive understanding of what it takes to create appealing and distinctive brands.’

Tickets details

Ticket Cost: From $695

https://www.trybooking.com/BHROB

Venue

Old Parliament House, Canberra