As agencies and departments try to better understand citizen needs, along comes US marketing guru Jay Baer with some simple advice. For public servants who just want to be helpful, not flog things, it's a powerful way of engaging with stakeholders. Read More
Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects.
Is your department communicating with customers in a useful, innovative way? Do citizens even know you exist and what you can offer? Read More