personal brand

Shifting unfavourable perceptions of public sector professionals

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A survey found only 27% of Australians rate public servants as having high levels of trust and ethics. Here's how to recalibrate for a better…

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Controlling your personal career brand is essential in the public sector

By Sue Parker

Australian Capital Territory

Perception is reality unless disproved. Taking control of your personal career brand and impression management is, therefore, essential. Prejudices and narratives originate from personal experiences…